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Instinct to Drive Success.

Instinct to Drive Success.

Instinct to Drive Success.

Branding, Strategy

Very Ralph. The new documentary from HBO on Ralph Lauren.

This is a great study in someone who through pure instinct, focus and tenacity built one of America’s most iconic brands.

Lacy examines, in chronological sequences, Lauren’s staggering achievement of the “American Dream” as he strategically built a mega-brand that went beyond fashion and embraced the more comprehensive lifestyle category. “When we were all coming up — we were just thinking about fashion collections,” admits Calvin Klein. “Ralph was thinking about his brand. Nobody else was thinking about that. He was creating his own world.” The Hollywood Reporter.

Read the review here:  All About ‘Very Ralph,’ the New Ralph Lauren Documentary

Very Ralph on HBO.

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